The denim industry has a huge impact on the planet. In France, 60 million jeans are sold each year. On average, the manufacture of trousers releases 20kg of C02.
Our favorite trousers are therefore the source of 1 million 200 thousand tonnes of CO2 per year, or the equivalent of 685,000 flights from Paris to New York!
With the latest observed climate changes, we can no longer remain inactive.
It's time to act!
The first thing to do is to stop import our jeans from the other side of the world. Some jeans travel more than 65,000 km before landing in our wardrobes, it's simply madness.
At Blue Cult, we favor manufacturing in the Mediterranean in a short circuit as close as possible to the place of consumption . In total, it is 4 times less km to cover. In addition, we use sea freight, which emits 13 times less emissions than air freight.
We want to look great while limiting our impact on the planet. In short, aesthetics without forgetting ethics. Dressing simply out of necessity does not thrill us. We have a taste for beautiful details, colors and seek quality and innovation.
For that, you have to find the right balance; an exclusively French manufacture would not allow us to offer the expected style and would cause the price of the pants to explode. On the other hand, manufacturing across the Atlantic would have too high a carbon impact.
Together, let's change this industry!